Email marketing is a great way to promote your business. Although, it is not so easy to make the customers interested in your brand and product. Adding videos in marketing emails has become rather popular. Follow animated video explainer to know how to email videos.
Today video content is considered to be one of the most suitable tools for marketing business. As for a marketer, the following information will be useful to understand and know.
The Advantages of Video Emails Marketing
That is well known that email videos are viral and widespread nowadays. Due to this fact, these videos give marketers an excellent possibility to promote their business. So, a video email has a lot of benefits, and the majority of them are as follows:
o Video content is exciting, as compared with different annoying links.
o With the help of email videos, marketers can tell the customers about their brands, products and services in a couple of minutes. Usually, it is made in an entertaining and, at the same time, educative form.
o Video content is mostly used to attract more customers. Besides, it is considered to be a productive and profitable way to market business.
How to Embed a Video in Email?
We all are used to getting and sending just clear photos, images and various texts by email. However, it is also possible to embed a video in email. Of course, there are some nuances, which make this process a little bit more complicated. There are some of them:
1. First of all, if you want to use video content for marketing, it is necessary to have a particular level of technical skills. It is essential, especially for embedding videos in email. In such a case you need to have some skills and knowledge in coding.
Obviously, as for a beginner, it may be rather difficult to compile that. If you don’t have some necessary skills yet, it would be better to ask a professional to help you.
2. It also depends on the providers and operating systems you use. Some of them may support embedding videos in email and others not. For instance, you can embed a video in Gmail, especially from YouTube. While it is impossible to do that in Microsoft Outlook.
Moreover, it is essential to use a particular operating system, which may be either iOs or Android.
3. Some customers cannot load and watch a video email on their devices. In such a case, you may use a GIF, which is an excellent alternative to email videos.
Conclusion
A lot of successful marketers use video emails to promote their business. Although, before you start, it is necessary to know some nuances of this field and follow some tips to market your products and services.